Reading The Signal · 6 min read
The product leadership gap nobody talks about
Why the jump from senior PM to product leader breaks so many good people — and how to bridge it.
Head of Product · 10+ years
Turning complexity into clear product decisions.
Product leadership, AI & data — and the writing behind #ReadingTheSignal. Notes from the field for product people who want to think more clearly.
Experience Bayer Bukalapak Sayurbox GovTech Procurement
Reading The Signal
Latest writing
Reading The Signal · 8 min read
AI won't replace PMs. But it will resort the deck.
A grounded look at what changes, what doesn't, and where to point your learning energy.
Reading The Signal · 5 min read
Data without decisions is just decoration
A simple test for whether your analytics are actually earning their keep.
About
A decade in product across Bayer, Bukalapak, Sayurbox, and GovTech — turning messy problems into products that ship.
I started as a software engineer and grew into product leadership. Today I lead product and write about the craft, leadership, AI, and thinking clearly under pressure.
Work With Me
How I can help
Product Development
From discovery to shipping — building products people actually need.
Product Leadership
Build product orgs that ship with clarity and momentum.
Growth & Digital Marketing
Turn traction into compounding, measurable growth.
Data & Business Analytics
Make decisions that earn their keep — data without decoration.
Let's talk
Have a product challenge worth solving?
Consulting, speaking, or just a good conversation about product and AI — I'd love to hear from you.